Ethical and Unethical Practice in Marketing
Ethical marketing is less marketing and more philosophy that informs all marketing things. in which it deals with honesty, fairness etc. Ethical marketing is very important for the the good relation with customer and friendly with others company. A companies where ethical in such a way that they show a advertisement and it serves same item that where shown in the advertisement that is also a part of the ethical marketing. As you know domino's pizza company advertised that we were serve the hot pizza in half hour to the door and this company do this this is the good ethical way of marketing. In simple way we say that marketing without cheating.
It is not all time profit for the company but after some time it is good for the company because by any ethical behavior of any company a the costumer where attract toward that particular company.
Likewise,we have an example that using Fair&lovely can make your skin more brighter and stay it longer for 24 hour but it is not true.any cream can't make anyone fairer for much time.
This is called unethical marketing.making peoples fool and sell them their product is not a right way
make your product for which their is demand and craze in public rather than making them fool.
there are lots of example of unethical practices in marketing are due to which unethical advertisement get banned.but still MNCs not going to stop such unethical practices due to which they are loosing their goodwill in market.they need to understand today's generation is not fool.they notice everything.
Ethical practices should be taken care by the company
ReplyDeleteYes
DeleteHardly one could be ethical..
ReplyDeleteYes May be
DeleteThis is so true I'm being cheated by Amazon but as a big platform they do all the things. They can do to make me feel good.
ReplyDeleteYou should check the products before buying it otherwise the mistake should be repeat again
DeleteEven i have been cheated by flipkart.It is very shameful that flipkart is so popular and still they are not honest with the customers.Rather customer satisfaction should be there first priority.
ReplyDeleteYou should check the terms and condition carefully before buying the product.
DeleteThere was also a advertisement of deo in which they say that if you use this beand of perfume you will surely get a angel from the heaven and this was so unethical so govt.puts ban on it
ReplyDeleteYes govt. banned it beccause it is truly unethical.
DeleteTHIS IS AN AMAZING FANFIC HOLY HECK I LOVE IT SO MUCH I REREAD IT IMMEDIATELY!!!
ReplyDeleteEven...it is very shameful to hear....I have also been cheated by Amazon....so I request to be ethical by all related companies and app
ReplyDeleteYou should check the terms and conditions carefully.
DeleteEthical advertisings are damn rare...... But this must be taken in practice by the companies...... When people believe you to purchase the product then.... They are supposed not to be cheated by you...... Unethical practices of advertising is really so disgusting.... People should be delivered with the correct information and effects of the product
ReplyDeleteYes people should be delivered the correct information about the product through the companies like amazon, flipkart etc.
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