Ethical and Unethical Practice in Marketing

Ethical and Unethical Practice in Marketing

Ethical marketing is less marketing and more philosophy that informs all marketing things. in which it deals with honesty, fairness etc. Ethical marketing is very important for the the good relation with customer and friendly with others company. A companies where ethical in such a way that they show a advertisement and it serves same item that where shown in the advertisement that is also a part of the ethical marketing. As you know domino's pizza company advertised that we were serve the hot pizza in half hour to the door and this company do this this is the good ethical way of marketing. In simple way we say that marketing without cheating. 

It is not all time profit for the company but after some time it is good for the company because by any ethical behavior of any company a the costumer where attract toward that particular company.

Likewise,we have an example that using Fair&lovely can make your skin more brighter and stay it longer for 24 hour but it is not true.any cream can't make anyone fairer for much time.

This is called unethical marketing.making peoples fool and sell them their product is not a right way

make your product for which their is demand and craze in public rather than making them fool.

there are lots of example of unethical practices in marketing are due to which unethical advertisement get banned.but still MNCs not going to stop such unethical practices due to which they are loosing their goodwill in market.they need to understand today's generation is not fool.they notice everything.